POP OUT 4 PEACE: SPONSORSHIP DECK

POP OUT 4 PEACE: SPONSORSHIP DECK
Art, Wellness, Culture Expo & Benefit Concert | Terminal 5 NYC | August 16, 2025
Presented by Beats Rhymes & Relief x Burn It Down Group
Beats, Rhymes & Relief is a 501c3 utilizing the arts to raise awareness and support for global humanitarian relief projects. Since Beats Rhymes & Relief inception in 2013, we have made it a priority to embed ourselves in communities across the globe in an effort to support the most marginalized as they strive to tell their own story. We feel blessed to have the ability to do this work and thank everyone who has supported and continue to support our efforts.
Burnitdown Group has been an influence and employed in business since 1996. Being in business for such a number of years , we have garnered expertise from industry leaders who so graciously shared their knowledge with us as young professionals. The Burnitdown Group handles various independent accounts along with being the national marketing company for Eminem's Shady Records & Shady World products. We are a hard working, young spirited company with a finger on the pulse of what's working and new.
Daytime Expo: 12pm-6pm // Nighttime Benefit Concert: 6pm-2am
What is POP OUT 4 PEACE?
Cultural Movement
NYC's most explosive youth-centered cultural event — a fully immersive industry expo, live concert, and empowerment summit designed to unite and uplift the next generation of creators. 
Community Investment
This is not just a concert. It's a cultural movement and a community investment — one night to unite hip-hop's future stars with the brands, mentors, and platforms that believe in the power of peace, purpose, and prosperity for all.
Event Schedule Overview
Daytime Expo (12PM-6PM)
Art, Wellness, Culture Expo featuring brand activations, panels, and showcases
Doors Open (7PM)
Evening concert attendees arrive, sponsor activations begin
Opening Acts (8PM)
Special guests and supporting performers take the stage
Headliner Performance (10PM)
41 and surprise guests deliver an unforgettable show
Venue Spotlight: Terminal 5 NYC
State-of-the-art lighting, sound, and AV
Multi-floor sponsor activations, VIP areas, and rooftop deck
Centrally located, prime for media and foot traffic
Owned by The Bowery Presents – part of NYC's elite music infrastructure
Terminal 5 is one of NYC's premier concert venues, nestled in the heart of Hell's Kitchen. With three levels of high-tech staging, this 3,000-capacity venue has hosted icons like Travis Scott, J. Cole, A$AP Rocky, and Billie Eilish.
Your brand doesn't just sponsor an event — it claims space in NYC nightlife and youth culture history.
Daytime Portion:
Art, Wellness & Culture Expo
1
Date
Saturday, August 16th, 2025
2
Time
12 PM – 6 PM
3
Location
Terminal 5, New York City
Welcome to the ultimate fusion of wellness, fashion, innovation, and entertainment. Join us for an unforgettable day of live performances, celebrity appearances, brand showcases, influencer meetups, and immersive consumer experiences—all at the iconic Terminal 5 in NYC.
Our event is more than an expo—it's a cultural celebration. A space where wellness meets lifestyle, youth meet opportunity, and brands meet their next generation of loyal customers.
Why Sponsor The Expo?
Unparalleled Exposure
Reach your target audience directly
Direct Consumer Interaction
Engage with potential customers face-to-face
Cultural Alignment
Connect with icons, thought leaders, and influencers
As a sponsor, your brand will receive unparalleled exposure, direct consumer interaction, and alignment with cultural icons, thought leaders, and influencers. This event is designed to build brand equity while driving real-time consumer sales and data collection.
Nighttime Benefit Concert 
Headliners: Meet 41
Brooklyn's trailblazing rap collective 41 — made up of Kyle Richh, Jenn Carter, and TaTa — has taken the music industry by storm.
6M+ monthly Spotify listeners
Viral hits, trending challenges, and YouTube dominance
Leaders in fashion, streetwear, and NYC youth culture
Co-signs from the biggest names in hip-hop
Cultural credibility that your brand can tap into
They're not the next wave — they are the wave. Get in front of it.
Special Guests & Surprise Talent
Legendary MCs and rising rap stars
The energy doesn't stop at 41. We'll be announcing a stacked lineup of the hottest names in hip-hop.
World-class DJs and producers
Experience cutting-edge beats and mixes from the industry's most innovative sound creators.
Renowned dancers, breakers, and beatboxers
Witness incredible performances showcasing the full spectrum of hip-hop culture.
Graffiti artists & digital creators
Live showcases of visual art that captures the essence of urban expression.
Expect unannounced celebrity guests and viral moments — this will be the event everyone talks about the next day.
Why Sponsor The Concert?
Reach the Youth That Shape the Culture
Thousands of 16–45-year-olds who create culture
Invest in Peace, Power, and Purpose
Support youth programming in workforce training
Sponsor-A-School: Be a Hero
Bring entire NYC schools for free
All proceeds support free NYC youth programming in workforce training, music production, entrepreneurship, and mental health. With your help, we're bringing entire NYC schools for free: 100 students per school, including tickets, meals, mentorship, transportation, and a public on-stage shoutout for your brand's impact.
Activations & Benefits For Sponsors
Mainstage Brand Showcase
Live on-stage 5-minute brand spotlight (per sponsor tier)
Product demos, mini-runway shows, or sponsored giveaways
Celebrity or influencer ambassador introductions
Interactive Vendor Booths
Branded retail space for product sales & sampling
Custom branded pop-ups, photo walls, or immersive installations
Live Guest Panels & Talks
Opportunity to host branded wellness or industry panels
Product placement in speaker lounges and media areas
More Sponsor Benefits
Influencer & Celebrity Engagement
Inclusion in pre-event and day-of influencer social campaigns
Meet & greet integration and photo opportunities with celebrity guests
Youth & Foundation Integration
Work directly with motivated youth brand ambassadors from our foundation
Mentorship moments and youth-in-brand-training content creation
Exclusive Giveaway Participation
Product placement in high-value celebrity/influencer gift bags
Custom QR code giveaways to drive on-site and post-event engagement
Tiered Sponsorship Packages
Target Audience
Age
18–45 
Demographics
NYC & Tri-State students, young professionals, creatives, influencers, and industry buyers
Reach
Projected 2,500+ attendees on-site + 50,000+ social reach via media partners
Highlighting & Monetization Ideas For Brands
Live Shoppable Moments
Consumers scan a code during stage demos to purchase products instantly
Collaborate with influencers to livestream sales
VIP Wellness Lounge (Sponsored)
Brands provide samples, mini-facials, or massages
Exclusive product drops and invites only to VIPs & press
Youth-Led Brand Challenges
Sponsored social media contests judged by youth ambassadors using your products
Youth create TikToks or Instagram reels for your brand—instant Gen Z virality
More Brand Monetization Ideas
"Brand Passport" Engagement Game
Attendees receive a stamp card and must visit all sponsor booths to enter a major giveaway—driving foot traffic to each sponsor
Branded Content Studio
Mini set where consumers can film reels, photos, interviews with your brand in the backdrop
Co-branded videos shared across official channels post-event
Consumer Data Collection
Custom QR code or NFC taps for signups, rewards, or exclusive post-event access
Incentivize data collection via discounts or contests
Digital Monetization Opportunities
Post-Event Digital Gift Bags
E-gift bags sent to attendees including sponsor discounts, links, exclusive access
Additional monetization and long-tail brand engagement
Livestream Sponsorship
Monetize digital audience by selling livestream ad spots
Shoppable livestream tied into e-commerce platforms
Sponsorship opportunities are limited and in high demand. Join us in shaping a culturally powerful, youth-integrated experience that turns moments into movements—and moments into markets.
Targeted Sponsorships
Perfect for brands looking to own a specific vibe or vertical within the event.
Hydration Sponsor
Branded hydration stations throughout venue
On-site signage + logo on refillable water bottles or cups
10x10 booth for sampling or engagement
VIP tickets + digital exposure across event media
Mixer/Beverage Sponsor
Branded presence at bar or mocktail areas
Logo placement on bar menus and cupware
Product integration at sponsor lounge or VIP terrace
On-site activation booth + social mentions
More Targeted Sponsorships
Transportation Sponsor
Your brand wrapped vehicle parked out front or branded ride-share pickup/drop-off zone
Digital branding on transit e-vouchers
Logo featured on school bus signage for School Sponsorship
On-screen venue ads and booth opportunity
Beer, Wine, & Liquor Sponsor
Exclusive branded bar areas in VIP and backstage
Product inclusion for performing artists and influencers
Custom signage and cocktail naming rights
Social integration and event recap feature
Additional Targeted Sponsorships
Arts & Culture Sponsor
Branding around live graffiti art installations, breakdance battles, and beatbox showdowns
Curated zone with co-branded art merch, gear giveaways, or artist collabs
Brand logo woven into the most dynamic cultural experiences of the event
Sponsor name included in recap content and stage announcements
Presenting Sponsor - $50,000
Premium Branding
"Presented by [Your Company]" — the highest level of visibility and brand ownership at the event
Branded Stage Presentation — Your logo featured on all digital screens before and between performances
Opening Shout-Out — Emcee introduces your brand as the presenting sponsor from stage
Media Exposure
3 x 30-second video ads aired across venue screens + livestream content (if applicable)
Logo lock-up on all event media — print, web, promo flyers, signage, LED screens, recap videos
VIP Experience
Private VIP Mezzanine Section (for 25 guests) w/ exclusive lounge furniture, branded decor, private bartender + catered bites
10 VIP All Access Credentials (backstage, green room, media) + 20 VIP GA+ tickets
Presenting Sponsor Benefits (Continued)
Content Creation
3 co-branded video content pieces (pre-event or post-event): recap, behind-the-scenes, and artist/sponsor shoutout
Media Assets
Unlimited access to professional photo and video assets for brand storytelling & PR
School Sponsorship
Sponsor 1–2 full NYC schools: transportation, tickets, food & dedicated mentorship moment
Future Rights
First right of refusal to return as Presenting Sponsor in 2026
Your brand will be front and center of every fan's experience — from the first impression to the final encore.
Powered By Sponsor - $25,000
Media Presence
1 x 30-second video ad + 3 x 10-sec static ads/hour on venue screens
Brand Integration
"Powered by" branding on printed flyers, LED walls, social posts, and the official event web page
Activation Zone
10x10 branded activation zone (e.g., product sampling, selfie wall, VR demo, etc.)
VIP Access
8 VIP All Access Credentials + 16 VIP GA+ tickets
High-impact brand integration with immersive touchpoints and premium access. Align your brand with purpose, platform, and people — and activate where it matters.
Powered By Sponsor Benefits (Continued)
Content Creation
2 co-branded promo videos (e.g., teaser or recap w/ brand placement)
School Sponsorship
Sponsor one NYC school (100 students attend because of your support)
Social Integration
Integrated into our content strategy across Instagram, TikTok, and press coverage
Event Sponsor - $10,000
Brand Visibility
Your logo on all official marketing assets (flyers, event posters, website)
3 x 10-second static ads per hour on venue LED boards
On-Site Presence
10x10 branded activation space on the main or mezzanine floor
4 VIP All Access Credentials + 8 VIP GA+ tickets
Optional Add-On
School Sponsorship Add-On — Add $5,000 to bring 100 students to the show
Establish your presence and support NYC youth programming with serious visibility.
School Sponsorship Program
100 Students
Bring an entire NYC school to the event
Full Experience
Transportation + meals included
VIP Mentorship
Special networking opportunities
Public Recognition
On-stage acknowledgment as their sponsor
It's not just brand exposure — it's life-changing access.
What You Get As A Sponsor
3,000+
Attendees
Direct access to engaged audience
50,000+
Digital Reach
Social media and press exposure
100%
Brand Alignment
With peace, art, and purpose
Access to 3,000+ attendees
Media & digital brand exposure
Co-branded content + recap reels
Physical activation space + VIP access
Community goodwill & cultural relevance
Permanent alignment with peace, art, and purpose
Let's Make History Together
Own the moment
Be part of a landmark cultural event
Empower the future
Support the next generation of creators
Sponsor the culture
Align with authentic cultural movements
Contact Information
Ready to make an impact?
Sponsor the culture. Empower the future. Own the moment.
Email: 
alvon@burnitdowngroup.com
Rameen4real@Gmail.com
Phone: 
212-671-0739
 www.beatsrhymesandrelief.com
www.Burnitdowngroup.com